Taylor should have stayed far away from politics.
Taylor Swift may be one of the wealthiest women in the world, but her influence appears to be waning in certain circles, especially after her outspoken political endorsements. Recently, ticket prices for her Eras tour have seen a sharp decline, with prices for her Toronto show dropping by over $300 in just a few days. While tickets once started at $1,321, they are now available for as low as $991. This drop suggests a reduction in demand, as pricing algorithms adjust to fluctuations in audience interest.
Back in September, Swift stirred up controversy among conservative fans when she publicly threw her support behind Vice President Kamala Harris in the 2024 presidential race. Announcing her vote to her 284 million followers on Instagram, Swift praised Harris for “fighting for the rights and causes I believe need a warrior to champion them.” Her post received over 11 million likes, and, according to reports, led to a surge of 340,000 people registering to vote within just 24 hours.
Unsurprisingly, former President Trump responded in typical fashion, posting on Truth Social that he “hated” Taylor Swift, a sentiment likely shared by many of his supporters. Swift’s endorsement was just one of many high-profile endorsements for Harris, including celebrities like Oprah Winfrey, Bruce Springsteen, and Jennifer Lopez.
However, the political impact of celebrity endorsements is increasingly being questioned. In the 2020 election, Trump not only won the electoral vote but also secured the Republican Party’s first popular vote victory in 20 years, despite the endorsements of major celebrities on the left. A September poll revealed that Swift’s endorsement had little effect on voters, with 81% saying it didn’t change their vote at all. Of those who did have an opinion, 13% said they were less likely to vote for Harris because of Swift’s endorsement.
While Swift’s influence remains strong with her fan base, it’s clear that for many Americans, celebrity politics doesn’t carry the same weight as it once did—especially for conservative voters who prioritize policies over personalities. As the election season heats up, it seems the divide between “Swifties” and Trump supporters will continue to grow.
